SPYRO THE DRAGON

Brought back a childhood hero by turning him into a flying, fire-breathing dragon drone
and flying him across the country to deliver the first copy of his new game to Snoop Dogg.

WE LAUNCHED THE CAMPAIGN WITH A FIERY TEASE.

SNOOP RESPONDED. THE JOURNEY BEGAN.

WE STARTED IN NEW YORK.

BURNT A SCARECROW IN THE MIDDLE OF NOWHERE.

RACED A FAN BOAT IN WEST VIRGINIA.

ROASTED SOME BBQ IN TENNESSEE.

TERRORIZED SOME POOR SHEEP IN MISSOURI.

GOT WEIRD IN COLORADO.

MADE A WESTERN MOVIE IN UTAH.

KEPT FANS UP TO DATE ON HIS TRAVELINGS.

AND A LOT MORE STUFF ALONG THE WAY.

(And yes, we inspired someone to get an actual tattoo of Spyro.)

ALL CULMINATING IN THE GAME DELIVERY TO SNOOP IN LA.

AFTER SNOOP GOT THE GAME, WE RECORDED HIS
REACTIONS AND TURNED THEM INTO GAMEPLAY FILMS.

AND THE INTERNET F*CKING LOVED IT.